Privacy Policy

PERSONAL INFORMATION

“Personal Information” refers to details that identify you or relate to an identifiable individual. This may include:

• Name
• Mailing addresses
• Phone numbers
• Email addresses
• Payment card details and related verification data
• Social media account identifiers
• Passport numbers
• Traveler identification numbers, such as TSA Known Traveler Numbers
• Any information you provide while booking or communicating with us (e.g., food preferences, accessibility requests, itineraries)
• Demographic information
• Analytics or advertising-related identifiers
• Insights or inferences derived from your activity

If you provide Personal Information about someone else, you confirm that you have authorization to do so and to permit us to use the information as described in this Privacy Policy.

We and third parties may gather Personal Information in several ways:

• Through the Services: When you make a booking, submit information, create an account, join a promotion, or provide preferences or special requests.
• Offline: When you communicate with our customer service team.
• From Other Sources: We may receive information from marketing partners, social platforms, public databases, and other third-party providers where permitted by law.

We and our partners may automatically collect information about your device, browsing behavior, and interaction with our Services (“Analytics/Advertising Data”). This may include:

• Device and browser details (e.g., IP address, device ID, browser type, system version, location data)
• Usage metrics (pages visited, time on site, clicks, searches, purchases, scroll activity, chat interactions)
• Advertising-related information (ad views, clicks, device identifiers, cookie IDs, purchase data linked to ads, hashed contact info)

Some of this information may not be considered Personal Information alone, but when combined with other data, we treat it as Personal Information.

Collection methods may include:

• Your browser or device: Automatically collected details such as system settings, screen resolution, and device model.
• Usage of Websites or Apps: Logs of access times, downloaded content, and activity.
• Cookies: Small files stored on your browser that capture preferences, identifiers, and activity.
• Pixel tags and similar tools: Technologies that measure interactions and marketing effectiveness.
• Flash technology: Used to store and retrieve information in certain applications.
• IP address: Logged automatically to identify sessions and approximate location.
• Device location: GPS, WiFi, or cell tower data when permitted by your device settings.
• Aggregated data: Combined data that does not identify individuals.

We may use Personal Information to:

• Complete bookings or purchases, including processing payments and providing customer support
• Respond to questions and deliver requested information (e.g., newsletters)
• Send administrative updates regarding our Services, policies, or system changes
• Deliver personalized marketing, recommendations, and promotional content
• Manage sweepstakes, contests, or similar promotions
• Enable social sharing features
• Support messaging features allowing you to send information to others
• Improve our Services through analysis, troubleshooting, research, and product development
• Protect against fraud, unauthorized activities, and legal or security concerns
• Comply with legal obligations and regulatory requirements
• Aggregate information for analytics or business insights
• Any other purposes disclosed with your consent

Your Personal Information may be shared with:

• Our corporate affiliates and related companies
• Travel suppliers (airlines, hotels, car rental companies, insurance providers)
• Travel partners, aggregators, and consolidators
• Business partners whose services appear on or connect with our platform
• Third-party service providers handling hosting, analytics, payments, advertising, IT, customer service, and more
• Promotion sponsors (surveys, contests, sweepstakes)
• Other users when you choose to share information publicly (e.g., through profiles or posts)
• Social media platforms when you connect accounts or use social features
• Entities involved in mergers, acquisitions, reorganizations, or asset transfers
• Government authorities where required by law or to prevent fraud or abuse

Third-Party Services

This Privacy Policy does not cover the practices of third parties, including suppliers, intermediaries, social platforms, device manufacturers, or external sites linked through our Services. Their policies and practices govern any data you share with them. We recommend reviewing their privacy policies before interacting with their services.

More On Advertising

We and our advertising partners use information about your interactions, preferences, and behavior to deliver more relevant ads, measure campaign performance, build audience groups, and conduct market research. Data may be collected through cookies, pixels, SDKs, APIs, or shared identifiers (such as hashed emails) to enable cross-device targeting and improved ad matching.

Security

We use reasonable administrative, technical, and physical safeguards to protect Personal Information. However, no system can guarantee complete security. If you believe your information may be at risk, please contact us immediately using the details in the “Contacting Us” section.

Opt-Out of Marketing Emails

You may unsubscribe from marketing emails by following the instructions in our messages or contacting us directly. You may also disable push notifications in your device settings. Even after opting out of marketing communications, we may still send essential transactional or administrative messages.

Retention Period

We retain Personal Information for as long as needed to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is legally required or permitted.

Use of The Services By Minors

Our Services are intended for individuals aged eighteen (18) and older. We do not knowingly collect Personal Information from minors.

Important Notice to All Non-US Residents

Our servers are located in the United States. If you access our Services from outside the U.S., your information will be transferred to and processed in the U.S. Providing your information or using the Services signifies your consent to this transfer, except where GDPR-specific rules apply.

GDPR Notice

Individuals located in the European Economic Area (“EEA”) should review the General Data Protection Regulation (“GDPR”) and related frameworks for additional information on data rights and requirements.

Your U.S. State Privacy Law Rights

If you reside in California, Colorado, Connecticut, Montana, Oregon, Texas, Utah, or Virginia, state-specific privacy laws may grant you certain rights. Residents of Washington and Nevada should review the Consumer Health Data Privacy Notice. California residents may request details regarding the disclosure of Personal Information under the “Shine the Light” law.

Your Canadian Privacy Rights

Canadian residents may request information regarding the disclosure of their Personal Information to affiliates or third parties for direct marketing purposes.

Sensitive Information

Please do not send or disclose sensitive Personal Information (such as information about race, religion, health, political views, or criminal history) through our Services.

Updates To This Privacy Policy

We may update this Privacy Policy periodically. The “Effective Date” indicates the most recent revision. Continued use of the Services following updates indicates acceptance of the revised policy.

Contacting Us

If you have questions about this Privacy Policy, please contact us at: support@lastminuteairdeals.com
4573317 NOVA SCOTIA LIMITED
106-51 River Lane Bedford NS B4A3Y8

Please avoid sending sensitive information, such as credit card numbers, via email.